More treasures from K-Developedia; SHINSEGYE Department Store, Seoul, Korea : “Fifty-ONE DAY MARKETING STUDY”, September 13 to November 2, 1966

Shinsegye in Centum City Busan, the largest department store in the World http://bit.ly/1GbYqha and the The first and main building of Shinsegye Department Store in Jung-gu, Seoul http://bit.ly/1Gyar2E

SHINSEGAE Department Store is the largest and oldest retailer in Korea and the first to introduce the concept of the department store to Korea in the 1930. Today it is expanded in 10 departments stores around the country, while the store in Centum City in Busan holds the Guinness World Record as the World’s largest department store. Its previous name was “Donghwa Department Store” and adopted its current name in 1963. The 60’s was the Store’s a decade of transformation and expansion. It was not an easy road.

The front page of the “Fifty-ONE DAY MARKETING STUDY” http://bit.ly/1K2vTPV

In 1966 an American Marketing Researcher was invited by KPC(Korea Productivity Center) and together with the local Marketing KPC Staff contacted a “Fifty-ONE DAY MARKETING STUDY” to trace the reasons of  sales difficulties at the Store. At that time there was only one store (in Chungmuro 1ga, Jung-gu, Seoul) and its leased departments. The American Marketing Researcher after examining for 55 days every aspect of the department store(conducted surveys, met the management and staff, examined the advertising policies and visited all other competitor dep.stores), presented the above Marketing Study.
Among the issues defined were the difficulties of the customers to reach the department store (“this is alarming..” ), the inefficient operation of the leased departments, the advertising campaign that should be changed and focused on the radio and not on the newspapers, the exterior design, the lack of English signage for foreigners etc.

some of the main issues identified in the study

The whole of this historic marketing study can be be found and downloaded in K-Developedia resources database http://bit.ly/1K2vTPV  In its pages includes many treasures of how marketing policies were seen those years and the points identified.

A coincidence of not, at the same year a pedestrian overpass in front of the Shinsegae was inaugurated. Photo can be seen in K-Developedia http://bit.ly/1Cjkgxv
Korea Productivity Center kpc.or.kr

Opening ceremony for a pedestrian overpass in front of the Shinsegae department store in 1966

http://bit.ly/1Cjkgxv

www.kdevelopedia.org

A Greek Start for Korea's Shipbuilding Industry Development: Hyundai Heavy Industries

From the www.kdevelopedia.org Treasures

Ελληνική Αρχή για την Ανάπτυξη της Ναυπηγικής Βιομηχανίας στην Κορέα - Hyundai Heavy Industries

Who knows that the first ever customer of the Hyundai Heavy Industries was the Greek Shipping Tycoon George S. Livanos back in 1972? And that thanks to his order of two oil tanker vessels, Ju-yung Chung, the founder of the Hyundai group, who started Korea’s modern shipbuilding industry was able to persuade London bankers to provide the capital needed for the construction of the shipyard in Ulsan?

The launching of the 260 thousand ton Atlantic Baron oil tanker manufactured by Hyundai Heavy Industries(1974). This is one of the first of the two tankers built at Huyndai shipyards. The L in front stands for LIVANOS.(Λ=Lamda) from K-Developedia http://bit.ly/1IcSSXQ  

In the 1970s, the Korean government embarked on an ambitious industrial policy to promote Heavy and Chemical Industries, one of the main factors for its rapid economic development. One of the most important one is Hyundai Heavy Industries (HHI). However back then it lacked the necessary capital to build the shipyard and could not acquire the needed trust from international brokers as until then Korea was not into the shipping industry.

Mr. Livanos in an interview said he entrusted Mr. Chung with the first order because he had been impressed by Mr. Chung’s strong attitude and sense of adventure. 
Mr. Livanos noted that when he first met Mr. Chung, the Korean entrepreneur visited him with nothing more than a Korean currency note that featured a drawing of a Geobukseon, a 16th century battleship with a spiked steel roof that resembles the back of a turtle. Mr. Livanos said the Hyundai founder had asked for his trust, citing the fact that Korea had built the world’s first-ever iron-clad ship. 

Korea's old banknote depicting the Turtle Ship
http://www.ebay.com/itm/Korea-South-1953-turtle-shaped-ship-10-Won-P13-XF-/331060756379

More information on the construction of the shipbuilding industry in Korea and also the Kobukson(turtle ship) is available in K-Developedia resources database http://bit.ly/1Jtlk9q
The promotion of Heavy and Chemical Industries in K-Developedia http://bit.ly/1E9tX4m
Livanos interview 
[http://bit.ly/1IcSzfs]

Former President Chung-hee Park attends the groundbreaking ceremony of a Hyundai dockyard in Ulsan (1972)
from K-Developedia 
http://bit.ly/1HKvt10

G.Livanos Sun Enterprises the first customer of Hyundai Heavy Industries. In their website one of the milestones of the company history is the Order of Hull Nos. 1 and 2 from Hyundai Heavy Industries

http://www.sunenterprises.gr/index.php?option=com_content&view=frontpage&Itemid=1

www.kdevelopedia.org